Events Plus: Shaking Up EPI’s Brand For a Fresh Pour
Branding + website refresh for beverage management company.
Revamped Image After 20+ Years of Event Excellence
Since 1995, Events Plus Inc. (EPI) has been the gold standard in beverage management—mixing the perfect blend of efficiency and stellar service for an array of events that range from intimate weddings to grand festivals. Yet, their brand and digital presence had not kept pace with this gamut of clientele. Tasked with distilling EPI’s essence into a refined brand identity, the stakes were high to elevate their image to match their industry prowess—a challenge shaken, not stirred.
Project Compass
Events Plus Inc. • Scottsdale, AZ
Branding
Web Design
Strategy
Fresh brand identity & website for 20+ year old company
Event producers & coordinating professionals
Need capable, knowledgeable and seasoned beverage vendor
Brand should be classy, should not alienate wide gamut of clients
Brand Attributes
Family
Easy-Going
Trustworthy
Intriguing
Efficiency
Blending heritage with a modern, adaptable twist.
Navigating the delicate balance of legacy and evolution, the logomark infuses an intertwined version of the iconic "EPI" acronym with a sleek "Events Plus" logotype and tagline—ensuring universal appeal with existing clients and scalability with future clients. This design approach effectively embraces both its heritage with a growing, diverse team.
A preserved legacy with heightened recognition.
A versatile and refined brand presence.
Client Testimonial
As EPI’s brand was aging like a fine wine, it was in dire need of a refresh. Your team stepped in and truly captured our spirit, giving us a brand makeover that speaks volumes. The new brand with a refined color scheme and classy vibe has elevated our presence in the events game. We're thrilled with the transformation, and confident in standing out at every event we cater to. Big cheers to your team for nailing it!
