MCD: A+E Firm Gets Overdue Facelift
An extensive rebrand for a Florida architecture & engineering firm.
Monta's Dilemma—A Traditional Brand in a Digital Era.
Monta Consulting & Design—a titan in architectural design—embarked on a transformative journey to evolve into a comprehensive, full-service architecture & engineering firm. This transition period became the perfect opportunity to reframe their identity into one that was modern and approachable. Our mission was to craft a contemporary, cohesive brand identity that honored the individuality of each unique department. Faced with the intricate task of unifying diverse services under a single brand umbrella—we delved into the challenge, setting the stage for a groundbreaking brand transformation.
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Project Compass
Monta Consulting & Design • Lake Mary, FL
Branding
Strategy
Brand needed to cover multiple departments
Builders • Homeowners
Most A+E firms unapproachable, have dated brand and approach
Detailed, inside-out brand strategy • Crisp brand with clear objective
Brand Attributes
Collaborative
Realistic
Reliable
Focused
Holistic
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A clearer, future-proof brand identity.
After facilitating a 3-day Brand Strategy session with stakeholders that uncovered a plethora of insights about their departments and target audiences, our vision was a sleek, market-leading brand identity that was adaptable for current and future departments. Our creative solution to this was a clean & modern geometric “M” logomark—thereby future-proofing their visual identity, allowing distinctive department identification, and ensuring seamless growth as they grew in market presence. This new mark was then applied extensively to their marketing collateral.
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A distinctively sleek and approachable brand.
Boosted presence in local market.
Client Testimonial
Before working with Moarph Creative, Monta’s brand was stuck in a bygone era—disconnected in the ever-evolving digital landscape. Moarph’s strategic approach to creating the new brand not only propelled MCD into the modern age, but also refined their image with a polished professionalism that truly sets them apart. Monta now boasts a sleek, modern image that resonates with clients and firmly establishes their presence in the market. Everything turned out beyond expectations—truly a testament to Moarph's expertise.
